Connected TV Advertising — B2B CTV for Enterprise

/ Who it's for

Four situations CTV fixes.

SITUATION 01

Your brand spend is going to the wrong households

You're paying CPMs for reach, but the reach doesn't match your ICP. A CTO in your target account and a retiree shouldn't share the same CTV audience.

SITUATION 02

YouTube alone isn't enough for enterprise brand

YouTube is a strong B2B brand channel, but the premium inventory and household-level firmographic targeting of CTV gives your brand the credibility layer YouTube can't.

SITUATION 03

You have ABM accounts but no brand coverage

Your SDRs are calling into named accounts, but those contacts have never seen your brand. CTV + firmographic targeting is how you fix the brand-gap in ABM.

SITUATION 04

Your brand investment has no ROI story

Marketing can't defend brand spend to the CFO without a number. CTV with cross-device attribution gives you a number — account-level reach, site visits, and demo rates.

/ The pillars

Four pillars. One brand number.

Firmographic targeting

CTV layered with 6sense, Bombora, and Demandbase intent signals. Your ad serves to the household of your tier-1 accounts — not a demographic lookalike.

Premium inventory only

Hulu, Roku, Disney+ Ad-Supported, Peacock. No long-tail inventory, no ad fraud, no auto-play scams. Fully transparent placement reports.

CTV-native creative

15s and 30s spots designed for living-room viewing. Different production grammar than YouTube or social — silence has to work, motion matters more.

Attribution wiring

Cross-device attribution from CTV impression to demo, CRM-joined back into your pipeline dashboards. Awareness gets a number, not a vibe.

/ The process

Live in 6 weeks. Attributable from day one.

WK 1–2

Inventory + targeting

Premium inventory shortlist

Firmographic overlay design

Frequency caps and flight schedule

WK 3–6

Creative + launch

CTV spot production (15s + 30s)

A/B variant testing across placements

Cross-device measurement setup

MO 2+

Ramp + report

Tier-1 account reach tracking

Cross-device attribution reporting

Brand-lift cadence begins

QUARTERLY

Brand-lift + MMM

Lift study design and execution

Results fed into MMM model

Reinvestment plan for next quarter

/ The stack

Best-in-class CTV toolset.

Every platform chosen for brand safety, targeting fidelity, and transparent reporting. No black-box inventory.

DV360 Roku OneView Hulu Ad Manager Madhive TVision iSpot.tv 6sense Bombora

/ FAQ

Questions we hear every time.

CTV is still a new channel for most B2B teams. Here's the honest version.

For enterprise B2B with a defined named-account list, yes. The premium of CTV CPMs is offset by reach efficiency — you're paying to put your message in front of the right executive's household, repeatedly. Most clients see a 2–3x lift in account-level site visits within the first 6 weeks.

A meaningful pilot is $75k–$150k over 6–8 weeks. Less than that and you can't hit useful frequency. We also recommend a minimum $30k–$50k for spot production — CTV-native creative is different from a social video.

Through firmographic + IP overlap, we can target households associated with your target accounts. We can't target named individuals — and you don't want to. The methodology is account-level reach, verified by cross-device ID stitching.

/ READY TO GET IN THE ROOM?

Put your brand in
the right living room.

A 30-minute strategy call with a senior CTV practitioner. Bring your named-account list — we'll size the opportunity on the call.

Book a strategy call hello@mmio.in

✓ Named-account targeting from day one ✓ Transparent inventory placement reports ✓ No minimum contract terms