Paid Search — Google + Bing, CAC-First

Buy the queries
that close deals.

Google + Bing. We model intent at the keyword level, not the campaign level. Brand defense, competitor conquesting, and problem-aware capture — each with its own bid logic.

4.2x CTR vs industry avg

9.4/10 avg quality score

−42% avg CAC reduction

/ How we do it

Intent-first. Not campaign-first.

Intent-tiered bidding

Different intent levels get different bid logic — and different LP experiences. No "one campaign for all of search."

Brand defense + conquesting

Own your branded queries. Quietly conquest your competitors' branded queries. Don't lose either fight.

Server-side conversion APIs

Google + Bing API integrations into your CRM. Server-side, deduped, with revenue values — not just leads.

Ad copy testing at velocity

Weekly creative refreshes, RSA variant testing, and headline / description tournaments. Compounding wins.

/ The Process

From audit to compounding CAC gains.

Account restructured in week two. Optimizing from week three. No dark periods.

WK 1

Account audit + restructure plan

Wasted-spend identification Match-type review Conversion path map

WK 2–3

Restructure + relaunch

Intent-tiered campaign rebuild Server-side conv. APIs New ad copy batches

MO 2

Optimization rhythm

Weekly creative refresh Bid-strategy testing LP testing in parallel

MO 3+

Scale + adjacency

Budget reallocation New ad-group expansion Adjacent platform tests

/ FAQ

The questions we always get.

Sometimes — on a CAC-cap retainer model. Pure performance-based engagements are typically not in either party's interest because they incentivize spend volume over efficiency. Talk to us about the specific structure that works.

Generally 2 weeks. We audit, build a restructure plan, get your team aligned, and migrate without taking the account dark. We never pause spend without a documented rollback plan.

We use it surgically — for branded search, shopping, and known-audience retargeting. We almost never use it as a primary acquisition channel, because the transparency cost is too high.

/ READY?

Let's build the
growth engine.

A 30-minute call with a senior strategist. Bring your hardest growth question — leave with a sized plan.

Book a strategy call hello@mmio.in

✓ 60-day fit check✓ Sized opportunity report✓ No multi-year lock-ins

Intent-first. Not campaign-first.

From audit to compounding CAC gains.

Tools we actually use.

The questions we always get.

Let's build thegrowth engine.

Let's build the
growth engine.